June 15, 2024

Find Your Passion and Define Your Goals

If you want to get into the sports business, the first step is to identify your passion. What aspect of the sports industry excites you the most? Is it marketing, event management, or sports journalism? Once you have found your passion, define your goals. Where do you see yourself in the sports business industry? Do you want to work for a professional sports team, a sports agency, or start your own sports-related business? Having clear goals will help you stay focused and motivated throughout your journey.

Develop a Strong Network

In the sports business industry, having a strong network is crucial. Attend sports industry events, join relevant professional organizations, and connect with individuals working in the field. Networking can open doors to potential job opportunities and valuable mentorship. Reach out to people on LinkedIn, attend conferences, and participate in online forums to expand your network. Don’t be afraid to ask for advice or guidance from professionals already established in the sports business.

Gain Relevant Education and Experience

While a degree in sports management or a related field can provide a solid foundation, gaining practical experience is equally important. Look for internships, volunteer opportunities, or part-time jobs in the sports industry. This will not only enhance your resume but also give you valuable insights into the workings of the sports business. Additionally, consider taking online courses or attending workshops to expand your knowledge and skills.

Stay Updated with Industry Trends

The sports business industry is constantly evolving, and it’s essential to stay updated with the latest trends and developments. Subscribe to industry publications, follow influential sports business professionals on social media, and attend conferences and webinars. This will not only keep you informed but also demonstrate your passion and commitment to potential employers.

Build a Personal Brand

In the digital age, personal branding is crucial. Create a professional website, start a sports-related blog, and showcase your expertise on social media platforms. Share your insights, opinions, and industry-related content to establish yourself as an expert in the field. Building a personal brand will not only help you stand out from the competition but also attract potential employers or clients.

Apply for Relevant Positions

Once you have gained the necessary education, experience, and network, start applying for relevant positions in the sports business industry. Tailor your resume and cover letter to highlight your skills and accomplishments that are most relevant to the job you are applying for. Don’t be discouraged by rejections; keep refining your application materials and continue networking to increase your chances of landing your dream job.

Be Open to Starting from the Bottom

Entering the sports business industry may require starting from entry-level positions. Be willing to take on roles that may not be directly related to your ultimate career goals. Starting from the bottom will not only allow you to gain valuable experience but also provide opportunities for growth and advancement within the industry.

Continuously Learn and Improve

The sports business industry is highly competitive, and it’s important to continuously learn and improve your skills. Attend workshops, take online courses, and seek feedback from mentors or supervisors. Identify areas where you can enhance your knowledge or skills and take proactive steps to develop yourself professionally.

Stay Persistent and Resilient

Getting into the sports business industry may not be easy, and you may face setbacks along the way. It’s crucial to stay persistent and resilient. Keep pushing forward, learn from failures, and never lose sight of your goals. The sports business industry rewards those who are determined and willing to put in the hard work.

Embrace Opportunities for Growth

Once you have established yourself in the sports business industry, embrace opportunities for growth. Take on new challenges, seek out leadership roles, and continuously expand your network. The sports business industry offers various avenues for growth and advancement, and being open to these opportunities will further propel your career.


Getting into the sports business industry requires passion, dedication, and a strategic approach. By following these steps and staying committed to your goals, you can increase your chances of success in this exciting and dynamic field. Remember to continuously learn, adapt to industry changes, and build strong relationships within the industry. With perseverance and a love for sports, you can turn your passion into a rewarding career in the sports business.